What does a digital strategy look like for your company or organisation? Before we reach that point, we need to devise and explain what the overall digital vision is across all departments, and often, this sort of implementation is more than challenging.
The strategy when we get there, if we get to that point, is the really fun part - but the below covers the necessary steps before so that your message or ‘project’ can be best outlined.
There’s four key areas to map out…
1. A clear vision and objective of what you want to achieve and how this works alongside the competition and market trends.
2. Timescales and how it will be achieved. What might prevent you from getting where you want to be? What else is happening that might take people away from the project? Short, medium and long term. Be honest with your assessment here.
3. Devise or select the right strategic approach (next phase). The “fun” part. Think about the vision, mission and values that underpin the strategy.
4. Create a full programme that includes RACI (responsible, accountable, consulted and informed).
Develop factual based insights on the market and organisation. There’s three ways to conduct this…
1. Desk based regional research that takes in competitor analysis, market sector, segment analysis, environmental factors, interviews, persona exercises, stakeholders etc.
2. Via workshops – which is probably one of our favourite way to start the strategic process. Internal and external workshops.
3. An honest review of the existing organisational policy.
Strategy development phase
There’s four recommended areas to build the strategy from…
1. Market - how the business will change and the role digital has to play.
2. Delivery and storytelling that matches the customer proposition and customer experience.
3. Talent: training, tools and empowerment to deliver the vision.
4. Systems: budgeting and investing for direct costs and indirect costs.
The strategy should define in detail the roadmap (tech, skills etc.) for getting there:
· Methods and resources – for each stage of change.
In short, the strategy should have clear objectives and smaller achievable targets.
Communicate why the change, how you are changing, what the impacts are, and the benefits that are available. Must be communicated to all stakeholders….
Execution and measurement
Project-by-project rather than wholescale change is our recommended approach. By following a controlled, systematic approach you will optimise yourself digitally, project, by project, building momentum as you go.
If you’d like to speak with EffVision about any of the points we’ve raised above, or if you’d simply like some friendly advice - then get in touch with a member of our team today. We’d love to hear from you.