Matt is an accomplished technology strategist, data-driven campaigner, digital marketer, and writer. He's the Head of Strategy, Systems and Insights at Greenpeace International. Greenpeace is a global, independent campaigning organization with offices in 55 countries that uses peaceful protest and creative communication to expose global environmental problems and promote solutions that are essential to a green and peaceful future.
What does a digital strategy look like for your company or organisation? Before we reach that point, we need to devise and explain what the overall digital vision is across all departments, and often, this sort of implementation is more than challenging.
The strategy when we get there, if we get to that point, is the really fun part - but the below covers the necessary steps before so that your message or ‘project’ can be best outlined.